My Story

My name is Jose Gigante and I want to tell you my story.

I have loved practising sports ever since I was a child. My childhood dream was working at the Olympics (my earliest memory of sport on TV was the 1984 Summer Olympic Games in Los Angeles)… well even better, I’ve worked at the Paralympic Games!


I started studying English when I was quite young at school. I was very lucky to attend a Private School, due to the fact that my parents were teachers, and therefore privileged to practise multiple sports like Judo, swimming, tennis, football and basketball.

Through friends and neighbours, I also had the chance to play and fall in love with American sports such as American football, baseball, skateboarding and BMX.

I played competitive basketball at local, regional and national level until I was 17 when I got a severe injury that left me in hospital and at home for 12 months.


At the time I was told I would never be able to do sport again; however, I had support from my family, the determination and focus to recover with multiple therapies.

I graduated from High School a year later than my friends, passed the physical tests to access the best University in Spain for Sport: INEF, Universidad Politecnica de Madrid.

During my five years bachelor’s degree, and after passing my first three years, I took a 5 month break to come to the UK to study Business English in a College in Cheltenham.

I enjoyed a few summers working as a chaperone for groups of school kids in the USA where I attended Major League Baseball in Boston and Minneapolis.

It was only at this stage in life that I realised that I really wanted to live abroad, meet different people, experience new cultures and learn about new sports.

Boston Stadium

I left my country after finishing my undergraduate degree in Sport Sciences and Physical Education and came to the UK to study a Postgraduate degree.

I came to London and soon I realised I had to work hard to find a job and earn a living before I could even find a University and pay for my studies.

With effort I secured a place at Birkbeck, University of London to study International Business with a minor specialisation in Strategic Sports Marketing . I worked and studied at the same time for 2 years.

Before even handing in my dissertation, I was offered a job in Madrid to undertake fascinating research in sports for IESE Business School and presenting at international conferences such as the EASM 2009 in Torino, Italy.

This was just the start of my Sport and Education career! Madrid 2016, Guadalajara 2011, London 2012, Sochi 2014, Wembley Stadium, and the London Stadium.

Madrid 2016_1

My life and work experiences have taught me the value of hard work, perseverance and integrity. I can work autonomously or play a valuable role in a team, and I always strive to do my best and help others wherever I can.

Sochi 2014_1

I love sport, love working in sport education, and working with technology people.

Sochi 2014

I have learned a great deal from my personal and professional experiences to date and I’d love to learn more! Currently, learning about Women’s Football (from history, to commercial to marketing and digital).

Jose Gigante_Sally Horrox 17

Grateful I’ve worked at the top venues in the UK helping with training staff to contribute to changing perceptions and recognition of event day staff thanks to NFL UK and Venue Inc.

NFLUK 2017

I also enjoy undertaking Match day Experience Assessments at English Football matches on behalf of The Fan Experience Company.


I am an advocate of accessibility and inclusion. I have collaborated in multiple projects focused on accessibility and am passionate about supporting people with a disability to make sure they are treated equally.